Digital and IT expertise. Now visible from the outside.

For Digital Boutique in Baden, Switzerland, we created a complete brand evolution and digital transformation from strategy to execution. Starting with an onboarding workshop, strategic alignment, and a corporate design refresh, we developed a clear foundation for the digital presence. From there, we shaped a modern web concept including wireframes, content structure, and messaging.

Human-Centered Storytelling Enhanced by AI Aesthetics

IT and digital transformation can feel abstract — so we brought the people behind it into focus. Through authentic imagery, cinematic team videos, and personal statements, we positioned Digital Boutique as a human-driven IT task force that moves clients forward. This human perspective was complemented by AI-generated visuals, adding a bold, futuristic layer to the digital experience.

A Future-Ready Identity Across Platforms

With all assets in place, we finalized a modern website with state-of-the-art features and extended the new visual identity to a refreshed LinkedIn presence — creating a consistent digital experience across all touchpoints. The result is a bold, future-oriented online presence that reflects Digital Boutique’s heart, soul, and expertise in IT, software, and AI-driven transformation.

 

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Client: Digital Boutique GmbH, wwwdigital-boutique.ch, Baden, Switzerland 
Strategy, Creative Direction, Design, Ai-Visuals and Website: Eve Giger, Forward Always
Fotos and Videos: Tom Malecha / Filme von Draussen –
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Viventia Immobilien / Brand Relaunch