Bullfire is a global solstice celebration and marketing concept by Eve Giger for Red Bull. Held on June 21st, it lights up mountaintops with bull-shaped fire installations, uniting athletes and communities in a powerful tribute to energy, tradition, and human potential—brought to life by Red Bull Productions through breathtaking visuals, compelling storytelling, and vibrant community-generated content.

Highlighting AYCANE's product range with NHL star Timo Meier.

epikur online shop design and setup on shopify platform.

Delivering a final promotional boost in Q4.

AYCANE Online Shop: Designed and Powered on Shopify

I was responsible for creating, managing, and continuously optimizing our Shopify-powered online shop—an essential cornerstone for our startup’s survival, success, and growth. Innovation defined not just our products but the entire customer journey, ensuring a seamless and engaging shopping experience.

Driving JET SET's Digital Transformation: Building a Global eCommerce Powerhouse. I spearheaded JET SET’s transition into a leading eCommerce brand by creating a strong D2C revenue stream. A key achievement was unifying the German and Swiss online shops onto a single Shopify platform, enabling global reach with seamless shipping and returns.

Featuring professional athletes to promote AYCANE's apparel – Moritz Seider, Yannick Zehnder and Annika Schenk.

Showcasing the latest in women's activewear with dynamic photography.

Graphic design of Moritz Seider's athlete profile for sponsorship enquiries.

Creating powerful visuals for AYCANE's collaboration with EV Zug.

Capturing the FW24/25 collection with elegance and style.

Light Mix Society is a marketing concept by Eve Giger for Red Bull, redefining nightlife with low-sugar Red Bull cocktails and clean spirits. Designed for health-conscious socializers, it blends style, energy, and wellness through curated pop-up bars, modern aesthetics, and mood-driven soundscapes—creating a new, feel-good nightlife subculture.