Red Bull / Light Mix Society

There’s a new way to go out: less sugar, more vibe.

Light Mix Society is a Red Bull-led activation celebrating the mix of Red Bull Sugarfree / Low Carb with low-sugar spirits (like vodka, gin, tequila blanco). It’s a curated nightlife and daytime social experience built for the health-aware socializer—people who want to feel good during and after a night out.

We create a pop-up bar series and content format featuring:

• Signature Low-Carb Cocktails: Red Bull + clean spirits, fresh garnishes, clear ice

• Sociable settings: Rooftop sessions, sunset terraces, after-work lounges

• Mood-driven soundscapes: Lo-fi beats, ambient house, modern minimal

• No hangover feels: Light, balanced, better-for-you energy

• On-site branding: Clean, matte visuals, neon white bulls, minimalistic elegance

This becomes not just a drink option—but a light-living subculture within nightlife.

Sample Drink Menu Titles:

• Fast & Clean (Red Bull Low Carb + vodka + lime)

• Skyline Mode (Red Bull Sugarfree + gin + cucumber)

• Golden Hour Rush (Red Bull Low Carb + tequila blanco + grapefruit peel)

• Zero Gravity (Red Bull Sugarfree + soda spritz + mint)

Target group:

• Young Professionals & Conscious Socializers (ages 25–40)

• Lifestyle: Busy, social, image-aware, fitness-influenced

• Drinking habits: Prefer low-sugar alcohol, watch macros, hate hangovers

• Why it fits: They still want to go out and feel the energy—but don’t want the crash

• Where to find them: Trendy bars, boutique gyms, rooftop parties, wellness-focused festivals