Bullfire is a global solstice celebration and marketing concept by Eve Giger for Red Bull. Held on June 21st, it lights up mountaintops with bull-shaped fire installations, uniting athletes and communities in a powerful tribute to energy, tradition, and human potential—brought to life by Red Bull Productions through breathtaking visuals, compelling storytelling, and vibrant community-generated content.

Light Mix Society is a marketing concept by Eve Giger for Red Bull, redefining nightlife with low-sugar Red Bull cocktails and clean spirits. Designed for health-conscious socializers, it blends style, energy, and wellness through curated pop-up bars, modern aesthetics, and mood-driven soundscapes—creating a new, feel-good nightlife subculture.